B2B Marketing Specialist — Content, Strategy & Brand
I help B2B industrial companies tell clear stories about complex products, and turn scattered marketing efforts into a coherent, consistent brand presence.
I'm a polyvalent B2B marketing specialist with five years of experience across industrial sectors — rail, energy, mining, aerospace. My work has covered the full range: content creation and strategy, organic social growth, branded sales materials and case studies, paid campaigns, trade show presence, and day-to-day CRM use to support the sales team. I'm as comfortable writing and designing a case study as I am building a content calendar or reporting on campaign performance.
I care about doing more with less — finding the more efficient way to get something done, whether that's a smarter workflow or a sharper piece of content — and I'm currently building on that instinct by developing deeper skills in CRM systems and marketing engineering.
This approach is backed by a Master's in Marketing Management from POLIMI Graduate School of Management, a Bachelor's in European & Russian Studies from Carleton University, and working fluency in French, English, and Russian.
Marketing & Content
CRM & Automation
Visualisation & Reporting
Data & Analytics
Strategy & Leadership
Design
Languages
Over five years at J.Lanfranco Fastener Systems, I marketed locknuts and fastening solutions to clients across:
B2B SaaS
Alongside industrial fasteners, I've applied this same ICP and buyer-persona approach across B2B SaaS categories, including:
Designed an AI-assisted automation system that analyzes a recurring marketing workflow from first principles — mapping dependencies, decision points, and failure modes — then automates it end-to-end. Human input is only needed for judgment calls or output verification.
Tools: Claude, n8n, Google, Slack
Learned Pipedrive from scratch, then led a branch-wide CRM migration — training the sales team and supporting them through the transition. Result: faster follow-ups, fewer lost quotes, full daily adoption.
Tools: Pipedrive
Built a LinkedIn content strategy from the ground up — dashboards, analytics tracking, and short-form content translating technical product info into infographics. Followers grew 85% in 5 months, organic only.
Tools: LinkedIn, Analytics Dashboards
Conceived and managed a resource page housing case studies, company news, and product catalogues. Product-specific keyword searches grew 43%, with sales teams reporting better-informed customers.
Tools: SEO, Content Management
Wrote and designed a branded case study showing how J.Lanfranco's THU self-locking nuts eliminated daily maintenance inspections at a major North American Class 1 railroad's diamond crossing — clamping force stayed constant even six months after installation. Also designed the branded template later reused for all subsequent case studies and marketing materials.
Tools: Adobe InDesign, Adobe Illustrator, Copywriting
View Case Study (PDF, French) →POLIMI Graduate School of Management — Milan, Italy
Key courses: Artificial Intelligence (built and interpreted Python regression models to support data-driven marketing recommendations), Digital Transformation, CRM Lab, MROI, Marketing Strategy.
Carleton University — Ottawa, Canada · 2022
English version coming soon.
Marc Dubois
Rolling Stock Maintenance Engineer
Marc has spent over a decade keeping rolling stock compliant and running. He trusts suppliers who show up with documentation ready, not promises — and he remembers the vendor who got it wrong on a safety-critical order.
Sarah Whitfield
Reliability & Maintenance Manager
Sarah manages reliability across multiple mine sites and has little patience for suppliers who don't understand what "remote" really means. She values a rep who picks up the phone and a product that survives conditions most fasteners weren't built for.
Julien Marchand
Fleet & Mobility Manager
Julien manages a growing vehicle fleet spread across multiple sites and has outgrown what a spreadsheet can handle. He's less interested in a flashy dashboard than in software that quietly keeps every document, invoice, and deadline in one place — so nothing slips through the cracks.
Nicolas Roy
Fleet Maintenance Manager
Nicolas runs maintenance operations across a multi-site fleet, and he's the first to feel it when a part is missing or a technician is double-booked. He cares less about a polished dashboard than about whether today's maintenance plan will actually happen as scheduled.
